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Marketing Research Courses And Colleges In India
Marketing research is the one of the premier fields of management study. It incorporates the concepts and purposes of market research. While study the course of marketing research, the students will have the opportunity to know about the basic methodologies, techniques and strategy for advertising, marketing and development.
The objective of conducting courses in marketing research is to make a young aspirant a professional research user and a beginning trainer.
There are various educational institutes cover the field of marketing research into its undergraduate, postgraduate and doctorate level. The programmes may be conducted at different level but the essence of conducting it is the same i.e. expand the knowledge of marketing research through qualitative and quantitative techniques and methods. Hence, this article will tell you about the various undergraduate and postgraduate level programmes imparted a number of management schools.
Top Courses In Marketing Research
Given below are the names of various undergraduate and postgraduate courses in the field of marketing research.
Bachelor Of Business Administration (BBA) In Marketing Research
Bachelor of Business Administration (BBA) in Marketing Research is one of preferred undergraduate level programme in the field. It is generally conducted for the three-year full time duration. The UG level course is conducted with the motive of making students familiar with the strategies and qualities required for the discipline of marketing research.
BBA in Marketing Research programme covers fields like accounting, management, finance, marketing, business minors, management information systems and supply chain management. The admission of the candidates is done either on the basis of candidates marks in the 10+2 level or entrance test conducted by particular institute.
Top Colleges For BBA In Marketing Research
University of Pennsylvania, University of Texas, University of Michigan, University of Houston, University of Georgia, etc.
Master Of Business Administration (MBA) In Marketing Research
There are many students who opt for marketing research at the postgraduate level i.e. Master of Business Administration (MBA). It is conducted for the two-year full time and three-year part time duration.
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The programme is imparted with the aim of providing theoretical well as practical understanding of marketing research. MBA in Marketing Research programme involves various streams of the discipline such as managerial economics, marketing management, financial and managerial accounting, managerial statistics and many more.
Top Colleges for MBA In Marketing Research
University of Liverpool, University of Wisconsin, University of Houston, Symbiosis Institute of Business Management, Foresight Institute of Management & Research, Bangalore Management Academy (BMA) and so on.
Master Of Science (M Sc) In Marketing Research
Another postgraduate level programme in the field of marketing research is conducted by various institutes in the form of Master of Science (M Sc). It is generally conducted for the two-year full time duration.
The PG level programme is conducted in various fields of marketing research study like survey methodology, advanced marketing research, market assessment, simulation, marketing models, international market, experimental research, market assessment, marketing models, structural equation modeling and many more. The aspirants will be selected to this programme on the basis of their marks at the undergraduate level or entrance test conducted by the particular institute.
Top Colleges For M Sc In Marketing Research
Tilburg University, University of Georgia, Simmons College, Terry College of Business, University of Oregon, Welingkar Institute of Management Development & Research and many more.